The books below can help you enhance your existing franchise brokerage or consulting practice or even help you build one from scratch. As franchise consultants and/or brokers, we need to continue to feed ourselves positive and useful information. Remember that our clients are looking to us to add value to the equation and to bring them resources that they couldn’t find on their own. There is no shortage of books, books on CD, and DVD’s on the market to help you with sales techniques, marketing, consulting, networking, and overall business development, so take some time to enrich yourself and your business by embracing what others have found to be successful. The books below can easily be found online via a Google search or at your local Barnes and Noble and they represent a small sample of the sales and consulting materials at your disposal.
The Basic Principles of Effective Consulting by Linda K. Stroh and Homer H. Johnson
Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer
The Psychology Of Selling: The Art of Closing Sales by Brian Tracy
Selling 101: What Every Successful Sales Professional Needs to Know by Zig Ziglar
Inside the Technical Consulting Business: Launching and Building Your Independent Practice by Harvey Kaye
Getting Started in Sales Consulting by Herman Holtz
The Franchise Handbook: A Complete Guide to All Aspects of Buying Selling or Investing in a Franchise by Robert Hayes
Tips and Traps When Buying a Franchise: Complete Revised and Updated by Mary E. Tomzack and Robert E. Bond
The Educated Franchisee: The How-To Book for Choosing a Winning Franchise by Rick Bisio and with Mike Kohler
Field Casework: Methods for Consulting to Small and Startup Businesses (Entrepreneurship & the Management of Growing Enterprises)
How to Get the Financing for Your New Small Business: Innovative Solutions from the Experts Who Do It Every Day by Sharon Fullen
Unlimited Business Financing: Learn how to obtain $250,000 or more in business funding without harming your personal credit by Chad Lee and Trent Lee
Please feel free to visit our Broker Resource Page for more useful information on franchising, consulting, and sales tips that will help you build your business and better arm you with franchise knowledge.
We are not affiliated with Mercury Road, BAILEADS, the Business Alliance Lead Program. The Business Alliance Lead program. BAILEADS program. Franchise Brokers leads and Franchise Consultants leads are generated by third parties and provided to companies like The Business Alliance via companies like BAILeads or Mercury road. The material above was provided to Business Alliance Franchise Brokers and Business Alliance Franchise Consultants as a free service and now also appear of The Business Alliance Lead program site, www.baileads.com We've asked them to take down this information from www.baileads.com but it still appears their today.